網路巨頭Google在美國時間8月10日投下震撼彈，宣布成立 Alphabet 控股公司，而Google 則成為Alphabet旗下的子公司之一。Alphabet 的執行長由Google創辦人Larry Page（佩吉）擔任、董事長是另一位創辦人Sergey Brin（布林），財務長為Ruth Porat。至於Google執行長，則由Sundar Pichai（桑德爾‧皮采）出任。
前Google大中華區總裁、創新工場創辦人李開復在臉書上po文表示，Google 為什麼要打造母公司 Alphabet？有四個目的：
1、回應華爾街批評公司不專注不透明（投資健康、長壽、汽車領域），應該會分別披露公佈各個子公司運營數數據。
2、降低新業務（投資健康、長壽、汽車領域）負面影響主營業務（Google），如汽車業務導致的虧損、訴訟等。當然，如果未來某一個新業務值錢了，分開計算估值也會更精確，更有價值。
3、避免品牌混淆：Google品牌用於互聯網業務，別方面業務應有別的品牌。
4、提供內部升遷機會（如Sundar Pichar成為Google CEO）。我們也可以揣測可能Larry Page更適合戰略方面，而Pichar更適合經營方面。
這樣做以後，Alphabet就會更想巴菲特的Berkshire Hathaway這樣的控股集團公司。
關於Google新執行長
《Time》時代雜誌在其網站上整理了幾個你必須認識這位Google新任執行長的理由：
1、他是你現在正在使用Chrome瀏覽器的理由（He’s the reason you’re using Google Chrome）
2、他逐步接管Google所有的消費者產品（He has slowly taken over almost all Google consumer products）
3、他是Google創辦人佩吉最倚重的人（He’s Larry Page’s right-hand man）
4、他完美地整合了Google的員工和業務（He’s a unifier within the company）
5、他是Google第一個非白人的CEO（He’s the company’s first non-white CEO）
皮采在Google的職涯可以說是平步青雲，他現在成為Google的執行長，也是Google成立以來的第三位執行長。
皮采今年43歲（編按：1972年生，民國61年），在印度出生長大，在印度讀完大學並取得工學學士資格後，進入美國史丹佛大學就讀──這也是Google的兩位創辦人布林、佩吉，以及許多Google人的母校。
2004年，皮采進入Google工作，他打造的最為人知的產品之一，就是Google toolbar。這個工具讓其他的瀏覽器如Internet Explorer和Firefox可以將Google設定為預設的搜尋引擎。
接下來，皮采又說服他當時的主管，讓Google加入「瀏覽器大戰」。當Google在2008年向世人介紹Chrome時，外界還在質疑，Chrome如何和微軟的Internet Explorer以及Firefox競爭？如今，Chrome已經是全世界最多人使用的瀏覽器（編按：市佔率約35%），也是廉價筆記型電腦Chromebooks的主要作業系統，被美國大多數的學校使用。
2011年，皮采又接管Gmail和Google Doc.。Gmail在他接手隔年擊敗微軟的Hotmail，成為全球最多人使用的email服務。
2013年，Google創辦人暨時任CEO佩吉欽點皮采接手Android事業，這原來屬於當時的Google另一位資深副總裁，發明Andorid並有「安卓之父」的安迪‧魯賓（Andy Rubin）掌管。佩吉形容皮采：「有深厚的技術底子、有卓越的產品眼光、和巨大的創業精神，這些特質罕見地集中在一人身上，塑造皮采成為一個偉大的領導者。」
來源：pestoverde@flickr, CC BY 2.0
2014年，他成為Google的產品長（product chief），掌管Google旗下幾乎所有的軟體產品，如Google+、Google錢包、Android Pay和Google商業服務應用程式。皮采同時也擔綱Google開發者大會（ Google I/O developers conference）。《彭博商業周刊》形容，皮采已是「行動通訊界最有權勢的人」（the Most Powerful Man in Mobile）。
CNNMoney指出，皮采在Google受到如此大力的讚賞，不只來自於他的工程天分，還來自於他溫和、安靜的討喜性格。《Time》時代雜誌也引述一位Google員工說的話：「我敢打賭，你在Google（55,000名員工）中，找不到任何一個不喜歡皮采的人，也找不到任何一個認為他是渾蛋的人。」成為Google新的執行長後，Google最核心的業務：搜尋、廣告、應用程式、Android、Chrome和YouTube，都納入皮采的職掌範圍內。
Sundar Pichai 掌管包括Google搜尋引擎在內的幾大最重要服務。
Google成立控股公司 Alphabet後的新組織架構（來源：CNNMoney）
Google創辦人佩吉公開信全文：
As Sergey and I wrote in the original founders letter 11 years ago, "Google is not a conventional company. We do not intend to become one." As part of that, we also said that you could expect us to make "smaller bets in areas that might seem very speculative or even strange when compared to our current businesses." From the start, we've always strived to do more, and to do important and meaningful things with the resources we have.
We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven't stopped there. We are still trying to do things other people think are crazy but we are super excited about.
We've long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.
Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.
What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We'll also make sure we have a great CEO for each business, and we'll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.
This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google. A key part of this is Sundar Pichai. Sundar has been saying the things I would have said (and sometimes better!) for quite some time now, and I've been tremendously enjoying our work together. He has really stepped up since October of last year, when he took on product and engineering responsibility for our Internet businesses. Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations. I have been spending quite a bit of time with Sundar, helping him and the company in any way I can, and I will of course continue to do that. Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation -- continuing to stretch boundaries. I know he deeply cares that we can continue to make big strides on our core mission to organize the world's information. Recent launches like Google Photos and Google Now using machine learning are amazing progress. Google also has some services that are run with their own identity, like YouTube. Susan is doing a great job as CEO, running a strong brand and driving incredible growth. Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.
Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.
For Sergey and me this is a very exciting new chapter in the life of Google -- the birth of Alphabet. We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products--the whole point is that Alphabet companies should have independence and develop their own brands.
We are excited about...
Getting more ambitious things done.
Taking the long-term view.
Empowering great entrepreneurs and companies to flourish.
Investing at the scale of the opportunities and resources we see.
Improving the transparency and oversight of what we're doing.
Making Google even better through greater focus.
And hopefully...as a result of all this, improving the lives of as many people as we can.
What could be better? No wonder we are excited to get to work with everyone in the Alphabet family. Don't worry, we're still getting used to the name too!
Posted by Larry Page, CEO
（Monday, August 10, 2015）
參考來源及相關文章：
Google's new CEO: Who is Sundar Pichai?
Google's Sundar Pichai Is the Most Powerful Man in Mobile
G is for Google
Everything You Need to Know About the New CEO of Google
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