電商新兵蝦皮一度祭出免運費，一年吸納300萬名會員，雅虎奇摩、PChome搶霸主寶座（supremacy）也奉陪。免運費是搶市手段，美國沃爾瑪（Wal-Mart）也推，不過，它可能正如業界前輩所言成長越多、賠越多，印度龍頭Flipkart便因此導致虧損。 【霸主寶座淺談】 supremacy 龍頭、霸主寶座 A：Many e-commerce firms offer free shipping, hoping to retain its supremacy in the market. （最近好多電商都推出免運費優惠爭奪龍頭寶座。） B：Yeah, that makes me want to splurge my money shopping. （對啊，真的很讓人心動想要大血拼。） to subsidize 補貼 A：On the other hand, subsidized free shipping must be killing their profits. （不過，電商大手筆補貼，難免大失血吧。） B：That means the competition in the online marketplace will only get more fierce. （那代表網路市場的競爭只會更激烈。） acquisition 收購 A：Also, India leader Flipkart's acquisition of its rival proves its determination to fight. （印度龍頭Flipkart則是收購對手，決心應戰。） B：Wow, you are really up to speed with the whole e-commerce market. （哇！你對整個網路商務市場的消息真靈通。） 【延伸關鍵字】 1. consolidation：團結；合併 2. due diligence：謹慎評估 3. to finalize：定案 多益時事通工作團隊獨家授權